Brand Yourself

  • So, You Want To Get Promoted. What Are You Doing About It?

    People Who Do Their Job Don’t Get Promoted Doing your job is not enough.  You were hired to do your job.  The fact that you do it–even that you do it well–is not enough to make you stand out.  If… Continue reading

    So, You Want To Get Promoted.  What Are You Doing About It?
  • Lessons from Business For Life

    There are a lot of things that businesses do as a matter of course that if we did them in our personal lives, things might run more smoothly: Have a Mission What is the purpose of your life?  A business… Continue reading

  • Update Your LinkedIn Profile. Seriously.

    Why Do You Need To Fix Your Profile? I had a friend ask me recently if I knew someone to fill three positions that he had open in his department.  I was sure that I did.  I knew a lot… Continue reading

  • Brand Schmand. Defining Who You Are.

    Branding When you think of Coca Cola what comes to mind?  The iconic bottle?  The taste?  What about Apple?  Or Amazon?  Or Chanel?  If products are well-branded then when you think of them, you think of the product, the name,… Continue reading

  • Stand Out: Work On Projects

    Internal People on Projects When I work as a consultant on big change projects in companies, there are always consultants (outsiders) and business representatives (insiders).  The insiders are usually identified as subject matter experts, business leads, and sponsors.  Despite what… Continue reading

  • Avoid the Career Kiss of Death–Don’t Be A Commodity

    Stand Out or Be Out One of the worst things that can happen to you career-wise is for your employer (or potential employers) to see you as interchangable with other people with the same skill set.  If they think that… Continue reading

  • How Do You Get Noticed?

    Do You Get Noticed? Do you feel like you work as hard as every one else?  Do you feel like your deliverables are better than others?  Do you feel like no one notices how hard you work, or how good… Continue reading

  • How to Increase Your Visibility in Your Organization

    Who Knows Who You Are? One of the most important things to realize as you work your way up the ladder at your organization is that other people are rarely as aware of you as you think.  You work hard. … Continue reading

  • Selling Your Brand

    Have You Thought About Your Brand? Have you ever thought about how your boss thinks about you?  Not what he thinks, but how he thinks?  What about how the organization thinks about you? How about the top leadership in your… Continue reading

  • Genericize Yourself, Increase Your Options

    Broaden Your Opportunities For the first ten years of my career, I did product development and operations at an electronic publisher.  Before the Internet.  Explaining what I did was very hard.  (It would be a lot easier now).   When I… Continue reading