Tag Archives: Brand Yourself

September 7, 2014 · 9:08 pm

So, You Want To Get Promoted. What Are You Doing About It?

People Who Do Their Job Don’t Get Promoted

performance level conceptual meter

Doing your job is not enough.  You were hired to do your job.  The fact that you do it–even that you do it well–is not enough to make you stand out.  If you don’t stand out, you don’t get promoted. This is a very important concept to “get.”  What are you doing to stand out?  When people across the organization (not just your unit) think of you, do they think you stand out?  Do they think of you as a “go-to” person who “gets it done?”  Do people outside your unit even think of you at all?

There are different cultural expectations within organizations.  “Follow the rules.” “Be a team player.” “Make your boss succeed.” “Get results.” What are the expectations in your organization?  Are you meeting them?  Are you exceeding them?  To get promoted, you must exceed them.  I actually don’t know an organization that doesn’t expect people–leaders–to get results.  Do you get results?  I’m not asking if you try hard.  Or if you work hard.  Or if you do what you are asked.  Do you get results?  Consistently?

Two Sides To Getting Promoted

There are two sides to getting promoted.  First, the need for someone to be in the position has to exist.  Second, you have to be obviously the best choice to fill the position. The first isn’t under your control (although you should always be hyper-aware of these opportunities).  The second is under your control.

  • Sometimes you can see opportunities coming.  Your boss is going to retire.  There is a major reorganization happening soon.  Someone is leaving. The company is growing.
  • Sometimes you know what you want the next step to be.  You may want to go to the next level in your organization. Or you may want to hop to another organization with a new kind of position.

You should have A PLAN for whatever opportunity you see and want.  What skills do you need to acquire.  Are you being obvious in getting those skills?  Are you seeking experiences that will grow those skills?  Do others in the organization know that you’re growing the skills?  It’s always important to remember that people don’t necessarily know that you are growing.  Sorry.  It isn’t obvious unless people are paying close attention.  You need to make it obvious.  How will you stand out so that people will immediately think of you when the opportunity opens?

Stand Out.

I used to sit in on conversations considering people to fill critical positions.  It was unusual when everyone in the group all knew the same people.  Most candidates had one advocate and maybe one other who had an opinion and the rest didn’t know the person.  So . . . the candidate that everyone knew really stood out, especially if all the opinions were glowing.  When you think about the potential next positions for you in your organization, think about who would participate in the decision.  Do they know you?  Do they think highly of you?  What can you do about that?One to Watch Marked Person in Organizational Chart

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February 25, 2013 · 12:05 am

Lessons from Business For Life

Time To Learn

There are a lot of things that businesses do as a matter of course that if we did them in our personal lives, things might run more smoothly:

Have a Mission

  • What is the purpose of your life?  A business probably couldn’t get a way with having a “just go with the flow” approach to mission.
  • Why do you exist?  Check out mission statements from Fortune 500 companies.  Some are better than others, but they all are a statement of why that organization exists.
  • Do you have a mission statement? Is your purpose in life to make the world better?  To impact your family?  Your community? To grow yourself in some way?  If you think it through and write it down, then it is more likely to happen.

Have a Strategy

  • How are you going to accomplish your mission?
  • What are your strengths, weaknesses, opportunities, and threats (SWOT).
  • What is your timeline.
  • Who are your competitors?
  • Challenges?
  • What actions will you take.
  • What help do you need?
  • Where will you find it?

Set Quarterly Goals

I think corporations take this focus on quarterly goals too far, but I do think that having an annually goal and quarterly milestones do help keep things focused and on track.

  • Do you even have annual goals?
  • Do you break down the milestones necessary to meet these goals?  It will help you get there.

Remove ‘C’ Players

Ok, Ok, maybe some of those ‘C’ players are family.  I’m not advocating getting rid of family.  If, however, you have people in your life who are naysayers, bullies, constantly critical or who sabotage you, then it’s time to think about ‘firing’ them.  They aren’t supporting your goals or mission, and they are dead weight that you’re carrying.  Get them out.  (And if they’re family, maybe figure out how to get them into therapy or at least spend less time with them!)

Manage the Money

  • Have revenue goals.
  • Have spending constraints.
  • Manage cash flow.
  • Establish and keep good credit.
  • Use the tools–budget, review, track, adjust–that businesses use.

Have a Recognizable Brand

  • Who are you?
  • What do you stand for?
  • What value do you add?
  • When people think of you, what do they think of?  (Aunt Alice is always late . . . Dad is always grumpy . . .Brother always resists . . .Sally is always knowledgeable and cheerful).
  • Figure out what you want to be known for.  Figure out how to establish a brand that does that.

Market

  • Market yourself.
  • Market the things that you believe in.
  • People don’t know things about you unless you tell them.

Communicate Effectively

  • Focus on being clear about your message–so many problems in family and friend relationships are the result o communication problems. If you were having the same kinds of issues with your boss or your subordinates, chances are you would seek help or spend a lot of energy trying to find a solution.
  • LISTEN.  Most failures of communication are actually failures of listening.  Let the person you are communicating with KNOW that you hear what they are saying (even if you don’t agree) BEFORE you respond.
  • Choose the right media for communicating–be careful what you put into text or email.  Try to be face to face or at least voice to voice during important communications.

Be a Leader . . . and a Manager

  • Set the vision
  • Inspire
  • Don’t give up
  • Focus on the systems and structures of your life.  Set up systems that run themselves and are supported by your life’s structure.
  • Balance long-term and short-term views.

What Lessons From Business Would You Add To Your Life?

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December 10, 2012 · 7:20 am

Update Your LinkedIn Profile. Seriously.

linkedin profileWhy Do You Need To Fix Your Profile?

I had a friend ask me recently if I knew someone to fill three positions that he had open in his department.  I was sure that I did.  I knew a lot of people who did the kinds of jobs he was filling and I was sure it was just a matter of sending him links to my relevant contact’s LinkedIn profiles.  I was sure that he would take one look at the profiles and would reach out to my contacts, schedule an interview and hire them.  That was until I looked at the profiles.  Iwouldn’t have hired them based on their profiles and I knewthese people.  Profile after profile showed job title, dates, and THAT WAS IT!

LinkedIn is an incredible tool for finding jobs (whether you are unemployed or not), meeting people who can help you with your next career steps and knowing what is happening with your contacts’ careers.  Recruiters usually go there first when they’re looking for someone.  Companies frequently go there when they are looking for specific skill sets.  People who are unemployed go there.  Why wouldn’t you be using it to it’s full extent?  I hear people say that they want to keep their privacy on LinkedIn–so they block it so that peole can’t see their name or they don’t put their picture up.  Ok.  It’s your choice, but you’re leaving a lot on the table.  A lot of opportunity.

What Do You Need To Do?

Make sure that your LinkedIn profile is as complete and thorough as your resume.  Make sure that you have a skills summary and a headline.  Make sure you’ve got a professional picture.  Make sure you’ve got recommendations.   Understand the new Endorsement feature and use it appropriately.  Read my friend, Skip Pritchard’s blog on endorsements, Endorsing the Endorsing on LinkedIn.

I know I’m not the only person who has looked at LinkedIn profiles with the intention of finding someone for a better job.  I know I’m not the only one who has gone past your profile because it didn’t tell me enough about you to get me interested.

FIX YOUR PROFILE!

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December 3, 2012 · 8:13 pm

Brand Schmand. Defining Who You Are.

Branding

When you think of Coca Cola what comes to mind?  The iconic bottle?  The taste?  What about Apple?  Or Amazon?  Or Chanel?  If products are well-branded then when you think of them, you think of the product, the name, the logo, the product ecosystem–it’s interrelationship with everything in its environment (where it is sold, how it works, what it works with, its price point, its competition), the feelings you have about it and, probably most important, how and what you trust about the product.

Well-Known World Brand Logotypes

Why Should You Care About Your Brand

A brand makes you unique.  It sets you apart.  When people think of you, you want them to think about how you are different, how you are great, what you do well and why they should turn to you for certain things.  You want them to FEEL something and to TRUST you to be reliable in a certain way.  It is my experience that most people at work aren’t really good at this.  Maybe it is because people don’t actually try to brand themselves.  If you have a stand-out personal brand, then people think of you when they want to hire someone, when they want to promote someone, when they want someone for a special assignment.  You have a lot of control of how and what people think about you if you pay attention to developing your brand and therefore you have a lot of control of being the option of choice in a lot of situations.

What Do You Want People to Think of When They Think of  You?

If you could choose what people think of when they think of you, what would it be?

  • What is your image (how do you look?)
  • What strengths would they think of?
  • What abilities would they think of?
  • What personality traits?
  • What is your energy level?
  • What can you be trusted to do?
  • What can you be trusted not to do?

Now, How Does That Compare to How People Perceive You?

This is harder.  How we want to be, and be seen, is easier to identify than to really see how others see you.  Ask people.  Tell your friends and coworkers that you are trying to understand self-branding and ask them to describe your “brand” in 5 words or 10 words.  Compare how that fits with what you want.  What are the differences?  Are there patterns to the hits and misses?  Do they think you have the abilities that you want to be seen as having, but not the personality?  Or vice versa?

Do you look like your brand?  Don’t underestimate the importance of managing your image.  You’ve heard the adage, “look like the level you want to be.”  Take it a step further.  Look like who and what you want to be.

Who do you know who has the kind of “brand” that you want to have?  How did that person develop that brand?  If someone is seen as a highly skilled technical resource who is reliable with intense projects and deadlines, then what is it that has gone into the development of this “brand.”  How many years has this person been working on what kinds of efforts to develop this reputation?  What are his abilities and personality traits?  How has she demonstrated her reliability?  How has s/he been visible?  What FEELINGS are associated with this person?  How did those feelings get developed?

Look at the executives who you admire.  What are their brands?  How did they develop them?  Why are they the ‘go to’ person in their world?  What can you learn from how they have accomplished their brand?  How can you copy some of their actions?

Now Start Building the Brand You Want

Based on what you want your brand to be and how others perceive you, create an action plan that builds your brand.  Be very proactive about it.  Don’t just float through your career taking what you get.  Build your brand.  Pay careful attention to the ecosystem that surrounds your brand.  What kind of environment do you need to showcase your brand? What actions, “buzz,” results, visibility do you need?  How are you different from everyone else?  How are you going to stand out and be noticed?

Some Helpful Books

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October 14, 2012 · 8:40 am

Stand Out: Work On Projects

join a project team

Internal People on Projects

When I work as a consultant on big change projects in companies, there are always consultants (outsiders) and business representatives (insiders).  The insiders are usually identified as subject matter experts, business leads, and sponsors.  Despite what the consultants would like to think, they are pretty replaceable.  This is much less true of the business representatives.  Their knowledge of the internal workings of the existing processes and their understanding of how the change will significantly impact the future processes are essential to the success of these projects.  Their ability to navigate the inner workings of the organizational politics and to get answers and cooperation from key people make the difference between delivering as promised or not delivering at all.

When the opportunity to participate on one of these projects arises, most business people don’t jump at the chance to sign up.  They have ‘real’ jobs and not all companies lighten the responsibilities in day-to-day job for project participants.  Besides, the kind of people who are identified as potential business leads and subject matter experts are usually pretty happy in their current gig.  Why give up something they like for the wear and tear of project work?

What Project Participation Gets You

Project work teaches you more, faster, than practically anything else in an organization.  You get to see across the organization in a way that is hard to do below the Executive level.  You get to see how to organize and deliver significant change in an organization–again, excellent training for being an Executive.  You have a different kind of visibility in the organization, especially if you throw yourself into it and stand out as a cooperative expert. You get to work on a team that crosses the organization, growing your internal (and through the consultants–external) network.  You get to watch and learn and practice how to actually make a team work through all the stages of team development.  You get to learn a system (usually) or process up close and personal and become the company’s expert on how that system or process works in your part of the organization.  Other executives outside your organization get to know you and your work and that provides longer term career possibilities.

Over the course of hundreds of projects I’ve seen it happen over and over.  People get assigned to a project, they really take to it and do extremely good work in helping the project get off the ground and succeed.  Company Executives notice and start to seek the project participants out for their expertise. Opportunities open up and the stand out project participants are first in line.

Volunteer, Participate, Learn, Accelerate Your Career

So . . .  stand out by volunteering and participating and learning in projects in your company.  It’s worth the effort in the long term.

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September 28, 2012 · 1:31 pm

Avoid the Career Kiss of Death–Don’t Be A Commodity

Stand Out or Be Out

One of the worst things that can happen to you career-wise is for your employer (or potential employers) to see you as interchangable with other people with the same skill set.  If they think that they can get more where you came from, then they are not valuing you as an employee.  If your employer does not see you as unique, as someone who brings a value-add skill set to the table, then you will stall out at your organization.  Not only that, when you seek other employment after you’ve stalled out, you will not have an easy time getting a new job that pays as well as the last one or that has the potential to take you to the next level.  When people think that an accountant is an accountant is an accountant, then why would they choose you over anyone else?  What is it about you that makes your boss concerned about keeping you, nurturing you and developing you?  What is it about you that makes your resume stand out from the other 300 that the recruiter is looking through?

Of course you know that you are unique and special.  Think about how that is obvious to people who don’t know you well, though.  What is it about your resume or your experience or your skill set that makes you stand out?  If you don’t have a level of expertise or a special skill set that is obvious on paper and at the first meeting with you, then you risk being a commodity.  And that is not a place you want to be in this job market.  In this day of downsizing and outsourcing, you want it to be a no-brainer for the decision makers to keep you, regardless of the other decisions that they are making.

How Can You Tell?

Go online.  Look at the resumes of people who do what you do.    Notice the ones that stand out.  What is it that makes them stand out.  Imagine that you are looking to replace you in your job.  Who would you select from among the hundreds of similar resumes?  Why?  What makes the ones who stand out more interesting, more attractive, more valuable?  How do you stack up against those people?

Now, look at the job descriptions from employers of people in the job that you do.  What are they looking for?  Is there any subset of skills or additional abilities that they are consistently asking for?  What are the things that are listed in the “preferred” skill/education list?  Can you tell if they are looking for someone who is ‘good enough’ or someone who is extraordinary?  For those who are looking for someone who is extraordinary, how do you stack up against those job descriptions?  Would you hire you based on your current resume and skill set for those jobs?

Within your own organization, are there people who do what you do who stand out more than you do?  Why?  What do they have that you don’t have?  This is not the time to say, “He has a degree from Harvard, and I’ll never have one, so it is hopeless.”  If he has a degree from Harvard, is that really why he stands out?  Or is it how he acts, who he talks to or the work that he does?

If you are a commondity–a one-size-fits-all-employee–then you may continue to be employed (if you can figure out how to stand out among the hundreds of other equivalent one-size-fits-all-employees enough to get hired in the first place), but you will not have much of an upwardly bound career.

So What Do You Do?

Based on your observations of the resumes and job descriptions that you looked at, what is it you need to stand out?  Do you need more education or certifications?  Do you need more/different skills?  Is there something that you can do, like get Six Sigma or PMI certified for instance, that makes you a two-fer?  You are qualified at human resources or accounting or engineering, but you can also help with projects or re-engineering?  Can you take it to the next level through some kind of specialized experience?  Don’t underestimate the power of volunteering for things that get you different/more experience.

Understand your brand.  Learn to sell your brand.  Figure out how to get things done without the authority.  Keep up with what’s new in your field and your industry.

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September 7, 2012 · 4:19 pm

How Do You Get Noticed?

Do You Get Noticed?

Do you feel like you work as hard as every one else?  Do you feel like your deliverables are better than others?  Do you feel like no one notices how hard you work, or how good your work is?  You may be right.  Working hard, in and of itself, isn’t usually enough to be noticed.  Doing great work isn’t the only thing that people get judged on.

During my time as a manager and an executive, I usually noticed people who were:

Proactive:  People who don’t wait to be asked to do things, but who suggest that they can contribute, or who even just do it usually stand out.  When you think of it from the manager’s perspective, making sure that you’ve circled back with everyone and made sure that they know what to do, when to do it, how to do it, adds to the job.  If you have someone who steps up and suggests or asks if they should do something, lifts some of the load.  If you show that you are seeing more of the big picture and some of the things that need to get done, then you have marked yourself as having potential beyond your current position.

High Energy:  People who display high energy stand out in a crowd.  They are fun to be around (even for managers).  Not only do they usually do a lot of work, they are perceived at doing more than they do because they just keep at it.

Able to Jump on Something and FINISH It:  Part of this is being obvious about starting and part of this is being obvious about finishing.  Some people are good at one of these and others are good at the other, but it is the people who are consistently good at both who get noticed.  These people who seem to start quickly and consistently and obviously finish the job are the ones that managers and executives come to rely on.

An Expert:  Become the specialist on something.  Become known in your organization as the person to go to for answers with . . . whatever.   Make sure you are quite knowledgeable on the things that are important to doing your job, but also on the things that your boss thinks are important.

Able to Get Things Done With Other People:  People who are networked, who work well in teams, who are persuasive, who are leaders–basically, who get things done through/with other people consistently get noticed.  It is a surprisingly rare talent.

Not a Diva:  People who take more energy to deal with than they are worth don’t last long.  The thing is–if you are worth a lot, people are willing to deal with a lot.  Its hard to know when you cross over that line.  It is just better to not take a lot of work to deal with so that you won’t be surprised when they get tired of your drama.  (Of course, you have to NOT BE A DIVA in addition to one or more of the others  to be visible–just NOT BEING A DIVA is not noticable in most organizations.  People who are the noticeable in the ways listed above, but who are also divas, are noticed in good ways.)

What Kinds of People Do You Notice?

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June 7, 2012 · 10:46 pm

How to Increase Your Visibility in Your Organization

Who Knows Who You Are?

One of the most important things to realize as you work your way up the ladder at your organization is that other people are rarely as aware of you as you think.  You work hard.  You deliver great results.  You deliver more projects/faster/better than anyone else.  The Powers-That-Be rarely are aware of the nitty gritty detail of who does what to get the results.  Your manager may not even be as aware of what you’re doing/delivering as you think.  Your peers may think they had as much to do with what you delivered as you do.  This is not malicious–it’s human nature.  We live in our own little world and we filter out that which is not most important.  Other people’s accomplishments are rarely as important to us as our own.

Stand Out In Your Organization

How Do You Do It?

Tell people what you’ve done.  Find a way that is comfortable for you to tell what you’ve accomplished.  You know how to do this with friends and family.  Use the techniques you used when you were dating–figure out how to make it interesting and not narcissistic.  Leaders find out who is doing well through being told.  It has to start with you.

Seek out and volunteer for projects. Make sure your leadership knows you are willing and capable when the organization needs someone to step up and make things happen.

Figure out how to get your manager and your peers to be advocates for you.  The best way to do this is to be advocates for them. They will likely mirror your behavior.  Don’t be afraid to ask for support from your boss or peers to advocate for you being on a project or recommending you.

Make sure key executives (not just your own) know who you are.  Figure out a way for them to know your work.  One of the best ways to do this is to volunteer for projects in other executives’ areas of responsibility.  In other words, be your department’s representative on cross-departmental projects.

Be involved outside your job, especially in organizations where  senior leaders participate. Attend and volunteer in professional organizations.  Make sure your organizational leadership knows about your successes in these outside organizations.

Speak up.  If you don’t contribute to the conversation, people think you can’t/don’t know anything.  They don’t make any more thorough analysis than that. If you aren’t speaking up because you don’t think you have anything clever to contribute, the good news is that people don’t judge what you say too closely.  So, they do judge when you don’t talk, and they don’t judge the quality of what you say very harshly.  Go figure.  But speak up.

Become an expert.

Build your expertise.  Within your organization, become THE expert on something.  Be the ‘go-to’ person for that subject. Stay current in your expertise so people know you are the one who will know when something changes.

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May 20, 2012 · 9:58 pm

Selling Your Brand

Have You Thought About Your Brand?Sell Your Brand

Have you ever thought about how your boss thinks about you?  Not what he thinks, but how he thinks?  What about how the organization thinks about you? How about the top leadership in your organization? What about the folks in your professional organizations? Do you stand out in any way?  Do they think of a certain kind of expertise or talent?  Do they think of a certain kind of results?

When you think of McDonald’s you get a “picture” of what McDonald’s is.  Depending on your age and interests, that image might be different, but it pops into your mind.  The same is true of Coke, or Apple or Sears or Fanta.  You make decisions about those brands based on your values, interests, likes/dislikes, income and other demographics.  You want to be able to control (or at least strongly influence) how people think of you (your brand) when they think of you.  The more you influence your brand and the more aware you are of it, the more likely you are to be able to manage your career successfully.

How I Learned This Lesson–The Hard Way

I worked for many years in a large, rapidly growing organization.  There was a period of time when I was “stuck” in the same position for several years.  The men who had started in the organization with me were moving past me and I was standing still.  I was very confused by this. Rightly or wrongly, I rejected the idea that it was a gender thing.  I thought it was something about me.  I was VERY frustrated.  I was quite angry about it. (Although looking back on it, I’m not sure just how clear I was about what was causing my frustration.)

Our CEO had a leadership meeting and announced the formation of a trilogy of high performance projects.  He announced that the people selected to work on these projects would be those who were identified across the organization as the “best” in each of the areas.  I was thrilled.  I was the “best” at one of them.  (Ok, maybe I wasn’t really, but at the time, I was absolutely, completely, without a doubt sure of it.)  So . . . I waited for the invitation.  It didn’t come.  Someone else in my division got selected.  Someone who not only wasn’t as good at it as me, but who wasn’t even interested.  I went from being angry to being FURIOUS!  How could they announce that the ‘best’ would be selected and then not pick me!?!?!  I couldn’t let it go.  I asked my manager.  I asked the VP of HR.  They didn’t know.  I finally asked my VP.  His reaction was one of the best lessons I ever got–although not at all fun!

He was completely, genuinely surprised that I even thought I should have been selected.  It hadn’t occurred to him.  It was in this very painful way that I realized that he really didn’t know that I was the ‘best.’  The person he had selected was a charming, talented person who regularly delivered results.  He didn’t know anything about the subject matter at hand, but that didn’t really matter that much.  He was easy to get along with.  He was very competent (at other stuff).  He was charming.  He got results.  So he got picked.

I, on the other hand, was pretty much an unknown to the VP who had my career in his control.  He certainly didn’t think of me–at all.  This was completely eye opening.  And when I got over the shock of it, I got over being so mad, too.  I could see how and why he was oblivious to my strengths.  I was pretty much totally responsible for that.  I hadn’t made a point of selling my abilities to the ‘powers-that-be’ in the organization.  I hadn’t made sure that I was thought of as an expert in the organization.  Once I figured this out, I went about building my ‘brand’ in the organization.  And I got ‘unstuck’–promoted within less than a year.  And then I got promoted again.  And then again.

How do you build your brand?

  • Be an expert.  Build your expertise.  Within your organization, become THE expert on something.  Be the ‘go-to’ person for that subject.
  • Help other people.  Create mutually beneficial situations.  Create ‘organizational trade routes.’
  • Act like you’re dating. Remember back to the days when you were dating.  Somehow or other you always managed to be in the right place at the right time to ‘meet’ up with the person of interest.  You managed to ensure that s/he knew how great you were.  You managed to appear to be as smart as possible, as talented, as charming as possible.  Do that again–just in a different context–prove how ‘right’ you are for the organization.
  • Be brave.  Stand out.  Blending in will not do you any good long-term.  What’s different/better/a more perfect fit about you?  How can you get it communicated?
  • Make sure other people are ‘selling’ you.  The theory behind social media marketing is that buzz created among ‘friends’  is more credible than advertising by the company.  I can’t tell you how many times I was in meetings of managers who were deciding who got what job.  The candidates who were known of by more deciders were the ones who got the jobs.  EVEN IF THEY WEREN’T the most qualified on paper.  If you know of someone, you feel more comfortable choosing him than a total unknown.  Imagine how much better someone did who was known of (because they had effectively sold their brand) by all the deciders.
  • Get over any thoughts that ‘selling’ your brand is unseemly. This is your life, your livelihood, your career.  This is the way you do it.

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March 13, 2012 · 10:20 pm

Genericize Yourself, Increase Your Options

Change Your ThinkingBroaden Your Opportunities

For the first ten years of my career, I did product development and operations at an electronic publisher.  Before the Internet.  Explaining what I did was very hard.  (It would be a lot easier now).   When I started looking at other career options, I found that there were a limited number of electronic publishers in the country and none of them were within 100 miles of where I lived.  If I wanted to work at another company, my options were pretty limited.  I looked at job postings (again, before the Internet) and I couldn’t find anyone looking for anything remotely similar to what I did.

The fact that my company was being sold made me realize that I needed to figure out ways to open up more opportunities.  The way I did it was to examine the positions within my company that existed in other companies in my community–human resources, organization development, strategy, government relations, fulfillment, and customer service.  I looked at ways that I could get more experience in those areas so that I could market myself to other companies.  Luckily, I didn’t get swept up in the layoffs associated with the sale of the company.  Also, I was lucky that my company was open to me getting experiences in other departments.  I acquired enough experience to make myself credible in a number of different positions.

Then Broaden Them Some More

Today, if I wanted to genericize myself, I would do it differently.  I would become an expert who is broad and deep in a subject area that expands beyond inside-organization jobs to external contractors and consultants.  These would be jobs like Project Managers, Program Managers, experts in ERP systems,  global operations or social media marketing.  These would expand the opportunities to reflect the way job opportunities exist now–inside and outside companies.

And Then Some More

At the same time that you are building your skills to make you credible across companies/industries/delivery models, you should be building your brand as a complete player in your area of expertise.  If you want to go to the top you also will have to make it all fit together.  Your understanding and performance at that point will have to be broader than it is deep.

All of this requires that you look beyond today’s job to tomorrow’s job and beyond.

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