Looking for a job?
Soooooo many people are looking for jobs these days. People who have been laid off are looking. People who are dissatisfied are looking. People who have been underemployed for a while are finally feeling like things are moving enough that they can look. Maybe it’s just the people I know, but it seems like everyone is looking in the wrong places.
Seventy five to eighty percent of all jobs are NOT advertised.
And remember, this type of hiring (20-25%) includes the McDonald’s and other entry-level jobs. This also includes all the internet job postings, newspaper job postings, and LinkedIn job postings.
Seventy five to eighty percent of the jobs are in the HIDDEN JOB MARKET.
The other 5% of hiring happens when the candidate persuades the decider to create a specific job for him. (Not common, but it happens).
Don Asher in his book Cracking the Hidden Job Market says that you get a job by talking to people. He’s not talking about interviewing. He means talking to pretty much everyone who will listen about your job search. He recommends using every technique available: face to face, email, phone, LinkedIn, Facebook, and even snail mail. People are much more comfortable hiring you–or even considering you–when they know you, or when someone close to them knows you. It’s a lot like dating.
You also need to know what kind of job you want–what industry, function, role, company type. Then you need to TARGET those jobs. It is like deciding you want to marry a millionaire. That is more focused than if you want to marry someone or if you just want to date. Where do you find millionaires? How do you know which ones would fit with you? How do you have to come across to marry a millionaire. You get the point–it isn’t just throwing your resume at recruiters who have posted jobs.
There are a few books that I recommend:
- Cracking the Hidden Job Market, How to Find Opportunity in Any Economy by Don Asher
- Unlock the Hidden Job Market: 6 Steps to a Successful Job Search When Times Are Tough by Duncan Mathison and Martha Finney
- The Career Artisan Series – The Hidden Job Market – Proven Strategies, Done-For-You Letters & Phone Scripts (The Career Artisan Series – Guide For The Perplexed) by Mary Elizabeth Bradford
- Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today by Jay Conrad Levinson and David E. Perry
- How to Find a Job on LinkedIn, Facebook, Twitter and Google+ 2/E by
Brad Schepp and Debra Schepp
Now the Excuses
- It’s way more work to do it this way.
- I don’t want people to know I’m out of a job.
- No one I know knows of any jobs–they would tell me if they did.
- And on and on and on
Yeah, it is more work. You want a job, you do the work. People who know how to work these systems and find the hidden jobs control their careers. The rest of us are flotsam floating on the river of chance. EVERYONE knows about jobs or knows someone who does. It isn’t top of mind. By talking to people about your job search, you help them remember you when they hear about jobs.
Oh, and don’t wait till you need a job to do this. Start building the network and targeting the organizations now so that you are ready. Get ready to lose your job!
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