Your Company Doesn’t Care

Sorry.  Despite what the Supreme Court thinks, your company is not a person.  It doesn’t care.  It doesn’t think.  It doesn’t want.  You can’t impress it.  Your company is made up of people–lots of them.  All kinds of people.  They DO care.  They are complicated and hard to figure out and hard to work with.  People can be influenced and impressed.  Focus on the people.  Build relationships.  Build relationships with people who think and speak “for” the company.  Make sure they know who you are.  Make sure they know what you do.  Make sure they think you add value to the company.  Make sure they care about you